# TaxosAgent Brand Guidelines

**Version:** 1.0 — May 2026  
**Contact:** press@taxosagent.com

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## Name

**Always:** TaxosAgent  
**Short form:** TaxOS (the OS, the product)  
**Never:** Taxos, TAXOS, taxosagent, TaxOs, "Taxos Agent"

The product is **TaxOS**. The company is **TaxosAgent** or **TaxosAgent.com Inc.**

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## Logo

### Usage
- Use `logo.svg` on white or light backgrounds
- Use `logo-dark.svg` on dark backgrounds (#0A1828 or darker)
- Minimum size: 120px wide
- Clear space: equal to the height of the shield mark on all sides
- Do not stretch, recolor, or add effects to the logo

### Files in this kit
| File | Use |
|------|-----|
| `logo.svg` | Light backgrounds — primary |
| `logo-dark.svg` | Dark backgrounds |
| `favicon.svg` | App favicon, 16–64px contexts |

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## Color Palette

| Name | Hex | Usage |
|------|-----|-------|
| Gold (primary) | `#8A6500` | CTAs, brand accent, logo mark |
| Gold (bright) | `#B8860B` | Hover states, dark-bg logo |
| Ink | `#0A1828` | Body text, dark backgrounds |
| Paper | `#F8F6F1` | Page backgrounds |
| Paper Warm | `#FAF8F3` | Cards, section backgrounds |
| Money Green | `#16A34A` | Positive/savings indicators |
| Signal Red | `#EF4444` | Errors, warnings |
| Muted | `#64748B` | Secondary text |
| Rule | `#E2E8F0` | Borders, dividers |

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## Typography

**Display / Headlines:** Inter (weight 800–900, tracking tight)  
**Body:** Inter (weight 400–600)  
**Monospace / Code:** JetBrains Mono or system monospace  

Headlines are set in `font-weight: 900`, `letter-spacing: -0.04em` at large sizes.  
The brand voice is confident and direct — no decorative scripts.

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## Voice & Tone

**TaxOS is:**
- Confident without being arrogant
- Specific — always name the dollar amount, never be vague
- Empowering — "here's what's possible" not "here's what you're missing"
- Human — backed by licensed professionals, not a black box
- Abundant — we want everyone to win

**TaxOS is not:**
- Salesy or pushy
- Anti-CPA (we work with CPAs, we are not replacing them)
- Complicated — if it needs explaining, simplify it
- Aggressive toward the IRS — aggressive strategies, fully lawful

**The tagline:** "The financial OS for every person on earth."

**The guarantee:** "THE EVERY DOLLAR GUARANTEE™" — appears prominently, fully backed.

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## Do and Don't

| Do | Don't |
|----|-------|
| "TaxOS found $3,240 in missed deductions" | "TaxOS might be able to help you save" |
| "Licensed professionals sign off on every return" | "AI does your taxes" |
| "Strategies the ultra-wealthy use — for everyone" | "We beat the IRS" |
| Use exact dollar amounts | Use vague ranges without substantiation |
| Credit AI in product descriptions | Hide AI involvement |

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## Boilerplate

**Short (1 sentence):**  
TaxosAgent is the AI-native financial OS that brings every tax and wealth strategy the ultra-wealthy use to every person on earth — with licensed professionals signing off on every return.

**Medium (2 sentences):**  
TaxosAgent is the AI-native financial OS for every person and business on earth. Licensed tax professionals sign off on every return while AI does the heavy lifting — identifying missed deductions, optimizing entity structures, and delivering strategies previously reserved for the ultra-wealthy.

**Long (paragraph):**  
TaxosAgent is building the financial operating system for every person and business on earth. Its AI engine extracts, categorizes, and strategizes across tax filings, bookkeeping, and entity formation — backed by licensed tax professionals (EA, CPA) who sign off on every return. TaxosAgent delivers the same IRS-compliant strategies the top 1% have always had access to: S-Corp salary optimization, backdoor Roth conversions, cost segregation, defined benefit plans, and more. THE EVERY DOLLAR GUARANTEE™ means clients get every dollar they're owed or TaxosAgent doesn't get paid.

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*Questions: press@taxosagent.com*